How Auto Makers Can Tap Social Media for Early-Warning Signals
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چکیده
As manufacturing companies spend a significant percentage of revenue on warranty and related problems, early warning is one of the focus areas that can help reduce overall costs. Traditionally, manufacturers have used data from warranty claims, repair orders, service reports and other sources to identify early-warning patterns of quality issues and customer complaints. With the advent of social media, customer conversations can be a rich source of information for earlywarning analysis.
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تاریخ انتشار 2012